Women's tennis player on court, seen from above in ready stance
Outdoor basketball shot arcing toward the hoop at golden hour
Editorial portrait of a woman athlete running with a football

Design advisory & creative strategy

Design that moves the whole game.

ELJ All Day partners with founders and leadership teams in sports, media, and fan platforms — aligning product vision, design strategy, and cross-functional execution at the speed of live sports.

120M+
Daily users on Yahoo Sports & Fantasy
$100M+
Revenue through design-led product strategy
444%
BetMGM referral growth YOY
15+
Industry awards across fantasy, sports & betting

Now accepting engagements. Sprint and Embedded partnerships available.

Built for fans, platforms, and live moments.

We build products, teams, and strategies that move at the pace and emotion of sports — driving measurable impact while deepening fandom and bringing new audiences into the game.

Soccer match under stadium lights with fans in the stands

Fan-first, always

Products win when they match the pace and emotion of sports — deepening fandom and bringing new audiences into the game.

Strategy before screens

Vision, roadmap, and cross-functional alignment come first — so design moves the whole platform, not just the UI.

Outcomes you can measure

Growth, retention, revenue, and engagement — tied to clear product decisions and executive-level design leadership.

Fantasy SportsFan EngagementSports BettingLive SportsDaily FantasyGaming & Media

How we work together.

Sprinter in starting blocks on a track — speed and focus
01 / Sprint

Sprint

Fast · Focused · Decisive

A concentrated engagement for teams that need to move quickly — design audits, strategy sprints, or unblocking a critical product decision with executive-level perspective.


  • Design audit & recommendations
  • Strategy workshop facilitation
  • Product decision support
  • 2–4 week engagement
Hockey face-off on the ice — team sport in motion
02 / Embedded

Embedded

Integrated · Ongoing · Strategic

Fractional leadership where ELJ joins your team part-time — aligning design with business goals, leading the design function, and building long-term product momentum.


  • Fractional Head of Design
  • Team leadership & mentorship
  • Cross-functional alignment
  • 3–6 month minimum

Strategic impact

What founders unlock with ELJ All Day

Built for momentum.

120M+

Daily users on Yahoo Sports & Fantasy

$100M+

Revenue through design-led product strategy

444%

BetMGM referral growth YOY

15+

Industry awards across fantasy, sports & betting

Executive creative strategy for sports, media, and fan platforms — helping leadership teams align product, design, and business around measurable fan outcomes, not just polished screens.

0→1Product Strategy

0→1 Product Vision

Define product vision, roadmap strategy, and the end-to-end fan experience before launch — with the executive alignment to move cross-functional teams from ambiguity to momentum across product, design, engineering, and brand.

RetentionGrowth

Fan Engagement & Retention

Build experiences that match the pace and emotion of sports — deepening fandom, improving retention, and unlocking growth through modern fan behavior, not feature churn.

2× growth · 15% retention · 20% revenue lift

AlignmentLeadership

Product & Org Alignment

Strategy before screens — aligning product, design, and engineering around a shared vision so design moves the whole platform, not just the UI. Executive clarity that keeps teams connected through the hardest decisions.

ScalePlatform

Systems That Scale

Design leadership for platforms serving tens of millions of daily users — building systems, patterns, and product strategy that hold up under scale across Yahoo Sports, Yahoo Fantasy, and live sports experiences.

120M+ daily users on Yahoo Sports & Fantasy

Live SportsCo-viewing

Modern Sports Experiences

Unify live games, fantasy data, real-time scoring, and editorial into connected fan moments — from live NFL streaming to co-viewing draft experiences that keep fans together when it matters most.

LeadershipAwards

Design Leadership for Growth

Fractional and embedded design leadership that builds teams, elevates product thinking, and drives measurable business outcomes — with 15+ industry awards across fantasy, sports, and betting.

15+ awards across fantasy, sports & betting

MomentumPartnership

Cross-Functional Momentum

Founder-partner energy for teams that need speed without chaos — spotting roadblocks before they slow the team down, coaching designers into confident contributors, and forging shorthand across functions.

FantasyBettingGaming

Sports, Fantasy, Gaming & Media

Deep expertise across fantasy sports, sports betting, daily fantasy, and live sports — from responsible betting partnerships generating 444% referral growth to platforms driving $100M+ in design-led revenue.

$100M+ revenue · 444% BetMGM referral growth

The kind of leader people want on their team.

  • Working with Erica at Yahoo Sports was a real joy. She brought a steady, thoughtful presence to the leadership team and was a deeply positive force for the design organization. Erica led the product design team with clarity, empathy, and a strong sense of partnership — always focused on empowering her team while staying tightly aligned with product and engineering. She has a high EQ and a natural ability to coach designers through challenges, helping them grow into more impactful and confident contributors. Erica also forged strong, shorthand-style relationships across functions, often spotting and smoothing out roadblocks before they could slow the team down. That work contributed meaningfully to a period of record highs for our products, including users, drafted teams, and revenue across Yahoo Sports and Yahoo Fantasy. Any organization would be lucky to have Erica's leadership and presence.

    Sushant SundProduct Design Leader, Spare — Former Yahoo Sports
  • When I began my career at Yahoo, Erica was the primary reason I accepted the role. From the very beginning, she stood out as a strong, thoughtful leader — someone deeply committed to elevating not just the quality of design, but the caliber of product thinking across the team. Erica has the keen ability to bring clarity and direction to complex situations that often led to my personal and team growth. She was always someone I could rely on to provide grounded perspective and actionable guidance, whether it was a strategic influence in product shift or a challenging cross-functional initiative. I loved working with Erica and cannot wait for our paths to cross again.

    Melissa Bronson-TramelProduct Manager, eBay
  • Erica is one of those rare, one-of-a-kind leaders who makes everyone around her better. She grew me into the designer I am today during our time at Yahoo Sports with her supportive management style, endless encouragement, and sharp creative instincts. Under her leadership, the team and the product absolutely flourished — becoming one of the most beloved destinations for sports and fantasy fans. But beyond her design brilliance, Erica just radiates good energy. She creates a culture of joy, support, and real growth, and she somehow makes the hard work feel fun. She's been a mentor, a muse, and a dear friend for many years, and I miss her leadership every single day. Anyone who gets to work with her is seriously lucky!

    Talia KnobelStaff Product Designer, DoorDash
  • Every so often, you encounter a leader whose impact on a team's culture is so profound it's genuinely remarkable — one person who somehow shifts how an entire organization feels, communicates, and shows up for one another. Erica is one of those rare people, a culture champion in the truest, most powerful sense of the phrase. She has this incredible gift for fostering respect and collaboration: people feel genuinely heard, and somehow even the hardest conversations end with the team more connected than when they started. She lifts up everyone around her — always willing to lend time or support, championing junior team members, following up with care when something feels unresolved. Her presence made our entire organization warmer, braver, and more creatively alive. What makes Erica singular is that she leads with the same generosity outside of work — mentoring early-career designers and serving on boards focused on equity and access. She doesn't just build great products; she builds people, and she makes everything around her better simply by being part of it.

    Mike ReithmeierStrategic Program Director, McKenna Institute

Always on. Always fan-first.

Portrait of Erica Loh Jones, founder of ELJ All Day

Erica Loh Jones

Founder & Principal, ELJ All Day

For 20+ years, Erica Loh Jones has led teams building products people love — most recently as Head of Product Design at Yahoo Sports and Yahoo Fantasy, directing design strategy for platforms serving 120M+ daily active users and products generating $100M+ in annual revenue.

Through ELJ All Day, that same executive clarity comes to founders and leadership teams who need strategic direction, design leadership, and product momentum — across fantasy sports, sports betting, live sports, gaming, and media.

Expertise spans product strategy, fan engagement, 0→1 launches, org building, and cross-functional alignment — with 15+ industry awards recognizing work across fantasy, sports, and betting.

View full portfolio →

Let's build something great.

Whether you need a rapid strategy sprint or an embedded design leader — let's find the right fit. Book a 30-minute intro call.

Book a call

Based in

Oakland, CA — Available worldwide

Availability

Now accepting new engagements

Engagement types

Sprint / Embedded

Expertise

Fantasy sports, fan engagement, betting, live sports, gaming, media